Marta Klopf

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Unloaded

2017, Branding

I developed the visual identity for the MCAD Gallery Exhibition "Unloaded", which collected various artists' works focused on the negative effects of gun culture in the United States. The word "unloaded" is repeated multiple times to visually convey the repetitiveness and senselessness of the shootings that derive from this culture. The forms and shapes of the letters are also designed to resemble bullet holes, strengthening the visual associations to the subject matter of the exhibition.

Created at: Designworks
Client: MCAD Gallery
Art direction: Aaron DeYoe





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